“Ferry terminals get names similar to those given airports,” the mayor said. “So as San Francisco International is known as ‘SFO’ and Oakland’s airport at ‘OAK’ the designation for, say, the Ferry Building is ‘FB-SFO.’ Pier 41 is ‘41-SFO.’
He added, “There may be an opportunity, in these early days, to appeal to change this to something more fun, something like: RR-RCH (‘RR’ for ‘Rosie the Riveter’) CP-RCH (‘CP’ for ‘Craneway Pavilion’).
The mayor is taking suggestions from the community.
What the mayor doesn’t want to see changes is the new ferry service’s popularity. Last month, we reported that ridership exceeded projections by nearly 50 percent in its first month., with nearly 14,000 passengers, averaging 636 passengers per weekday.