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DOWNTOWN RICHMOND
Macdonald Avenue Landmarks

The Macdonald Landmarks are a series of sculptural interpretive markers designed to share the history of Macdonald Avenue - Richmond’s “Main Street.” The markers describe the Avenue’s many evolutions, including its important role as the heart of the city during WWII, when Richmond was home to the nation’s largest shipbuilding effort. They serve as the first permanent interpretation in downtown Richmond for Rosie the Riveter/WWII Home Front National Historical Park
         
Transit Village Plaza
on Macdonald Avenue
NW corner of Marina Way
and Macdonald Avenue
NW corner of Harbour Way
and Macdonald Avenue
NE corner of 11th Street
and Macdonald Avenue
Macdonald Avenue
and 12th Street
Welcome to Richmond What Happened Here? Center of Town Winter's Building Gathering Spots
         

The Landmarks communicate various aspects of Richmond history and detail the stories of particular locations using photographs, artifacts and quotes. Community members were a crucial element of this effort through their engagement in a series of events we called “Memories of Macdonald.” These programs included a community story-sharing event, a youth theater program, downtown walking tours and an inter-generational “dance swap” in the old ballroom in the historic Winters Building (now East Bay Center for the Performing Arts).

Macdonald Landmarks was commissioned by the Richmond Community Redevelopment Agency as part of a streetscape renovation for the city’s main commercial thoroughfare. Phase 1, completed in July 2009, includes Landmarks and cast iron sidewalk panels at the corners of Macdonald Avenue and Harbour Way, 11th Street, 12th Street, Marina Way South and in the plaza at the inter-modal transit station at 15th Street and Macdonald Avenue. Phase 2 will extend the markers west to Garrard Boulevard.

Macdonald Team
Michael Reed of Mayer/Reed, project director/ historian Donna Graves,
photographer Lewis Watts, and Ron Holthuysen of Scientific Art Studio
at the Landmark at Marina Way South and  Macdonald Avenue.

The Macdonald Landmarks were designed by an inter-disciplinary team including Donna Graves (project director and historian), Lewis Watts (photographer) and Mayer-Reed (lead designer) -- the team responsible for Richmond’s Bay Trail markers. They were fabricated and installed by Scientific Art Studio of Richmond.